Make Your Website Mobile and “Thumb-Friendly”
Worldwide, more and more consumers are buying and using smartphones. It’s a new staple in our modern culture. Of course, it’s still essential for your business to have its own website and social media presence in order to be successful. However, the next hoop you should consider jumping through is that of the mobile website. Compare the size of your computer monitor to a smartphone screen. Yup, there is definitely a difference, there. Mobile websites condense the size and look of the original design, dispensing all the information users want with fewer buttons and megapixels— producing a cleaner, simpler look. A mobile website, without question, will enhance the smartphone users experience.
More than 8% of digital traffic comes from a smart phone or a tablet and you can only expect that number to grow. The market is trending towards a variety of mobile devices that can both easily access the internet and are sized to be more portable. Ebooks, tablets, and smartphones appeal to consumers because they offer the access of the world wide web while being small enough to tote around just about anywhere.
More consumers are purchasing smartphones and mobile commerce is growing at a rapid rate. In developing countries, a higher percentage of the population owns and frequently uses their smart phone to access the internet. The American smartphone user has a higher income level, and smartphones cover a wide demographic—from teenagers to aging baby boomers. Across the board, mobile digital traffic is booming and you don’t want to be left out.
So we know that apps are cool (and offer potential profit centers), websites are a must-have, and social media is an essential communicating tool for clients. However a mobile website is the new big player when it comes to having a proper internet presence. A mobile website will attract new users, keep your old ones, and give off the overall impression that you’re in tune with the current market and you’re taking care of business. If users don’t have to “pinch and zoom” to get info because your site is “thumb-friendly”, compared to the many that are not, you will automatically become set apart from the rest of the market in the consumer’s mind—or at least up to speed.
CMS (content management system) built sites like WordPress and Joomla have options to customize your site and create a mobile version. Interested, or want to know more? Contact Big Boom Design today to discuss how we can give your site a mobile-friendly-make-over. Want a visual perspective of how effective and sensible mobile websites can be? Check out these examples from topdesignmag.com, notice how the most used options are condensed into a few “thumb-friendly” choices.